About Our Team

Discount Lift Rentals is a nationwide equipment rentalInternet Company. DLR gives that small business feel to a box store world.We are helping to join the independent rental yards to compete with the big chains stores. The equipment rental industry has been raided just like every other industry. The large chain stores are buying up the independents and throwing out customer service. DLR isn’t the low price super store. We are a family owned and operated company. The owner Max Hoskins is involved in the day-to-day operation. He is always trying to give his customers that extra touch.

Max Hoskins was raised in the family scissor lift rental business.He started scrubbing scissor lifts on Saturdays for extra money when he was fourteen. After he graduated business school from University of Southern California Max went to work for JLG Industries, the largest manufacture of aerial work platforms. As a territory manager for JLG Max traveled the USA selling to the independent rental yards like the one he grew up in. He saw first hand how the Wall Street back mega stores opened thousands of branches and squeezed the independents.

Always the entrepreneur, Max left the corporate life of JLG to start his own company Equipment Giant Inc. Max started his first business selling greeting card door-to-door by the age of ten. His mother Marsha was his backer and with a $100 dollars of cards in inventory he started out knocking on doors. Marsha helped Max order the cards out of the Current Card Catalogue. Using bulk discount he bought his $100 in cards and then sold them for list price. He carried the catalogue to show the customers price.

Max Hoskins partnered with his Father Max Sr. and Uncle Greg to create a new type of Internet Company. Not one created by the wiz kids of the Internet but with the bedrock of a family owned equipment rental company. Max Sr and Greg started Arrow Lift Rentals a Southern California Scissor Lift Rental company in 1980. Thirty years later Max Hoskins opened Discount Lift Rentals.

Max opened two offices, one of the west coast and one in the mid-west to ensure spectacular customer service in all time zones. The offices are linked to give a seamless centralized location feel. Customers very quickly get to know the small and very personable family of sales associates.

Discount Lift Rentals is able to offer the lowest prices with no hidden fees by offering services on a prepaid basis. The customer knows and agrees to what they are paying upfront.

Discount Lift Rentals is constantly looking for independent rental yards to expand our nationwide coverage. If you are a rental yard and want to be a part of the team please see our partner page.